Experience, Innovation, Leadership
Hertz Consulting helps law firms and lawyers navigate a rapidly changing legal landscape, drawing on Michael’s experience as a partner, CMO, and innovation leader at top global law firms.
Services
Drawing on his experience across legal practice, business, and innovation, Michael advises law firms, professional services organizations, and their teams across a range of areas, including:
Consulting
Advising firms across a wide range of areas, including strategy, key clients, industry go-to-market approaches, lateral integration, client feedback, thought leadership, and innovation.
Individual Coaching
One-on-one coaching for leaders and other professionals focused on strengthening impact, developing leadership skills, and reaching their full potential.
Team Coaching
Working with legal and business teams to strengthen collaboration, improve team dynamics, and increase overall effectiveness.
Training
Tailored training programs for leaders, partners, and associates across people leadership, business development, marketing, and innovation.
With experience spanning roles as partner, Chief Marketing Officer, and innovation leader at top global law firms, Michael brings a rare understanding of how complex organizations operate, adapt, and move forward.
About
Michael Hertz brings extensive experience across top global law firms, having served as a partner, Chief Marketing Officer, Chief Knowledge Officer, and founder of an innovative nonprofit. Today, he works with individuals, teams, leaders, and firms through executive coaching, training, and consulting.
A certified executive coach since 2021, Michael has coached leaders and global teams and contributed to White & Case’s award-winning internal coaching program. He has also co-designed and delivered training for new partners, associates, and leaders.
His approach combines deep listening with practical, actionable guidance, informed by years of leading teams and navigating complex global organizations.
Michael holds degrees from Georgetown University, the University of Chicago, and Columbia Law School.
He is a graduate of iCoach and Volta Coach training programs and is certified in the following assessment tools: Hogan, Smarter Collaboration Profile and Smarter Collaboration 360.
Michael lives in Brooklyn with his spouse, has two children, and is an avid dog lover.
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Hogan
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Smarter Collaboration Profile
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Smarter Collaboration 360
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iCoach Graduate
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Volta Graduate
✳︎ Hogan ✳︎ Smarter Collaboration Profile ✳︎ Smarter Collaboration 360 ✳︎ iCoach Graduate ✳︎ Volta Graduate
“Michael has always understood the link between innovation and excellence in client service. Listening to clients and designing solutions that address clients’ pain points requires a certain mindset. He has it and I am excited to see how he applies it in his role as a coach and consultant.”
— Michele DeStefano
Professor of Law, University of Miami and Founder of LawWithoutWalls
What People Are Saying
“Michael brings an unusually thoughtful perspective to the legal profession, shaped by his time as a partner at Latham, his leadership as Chief Marketing Officer of White & Case, and his work building an innovation-focused nonprofit. What sets Michael apart is his ability to understand how lawyers develop business and how markets really function. He combines strategic insight with a deep appreciation for the people and cultures that drive successful firms. People trust Michael because his advice is grounded, practical, and deeply informed by experience.”
— Deborah Farone
Former CMO at Cravath and Debevoise, Author of Breaking Ground (Jan 2026), Consultant & Legal Industry Strategist.
“There are few people who can combine being a lawyer with business development, marketing and innovation across three global law firms, but Michael is one of them. A winner of an FT innovation award himself, as well as being behind some standout innovations from his time at Freshfields and White & Case, Michael understands the partner psyche and their struggles across a range of areas such as business development and innovation. He will be a rare asset to any partnership looking to go on a change journey. “
— Reena SenGupta
Executive Director of RSGI, a global think-tank, and founder of the FT Innovative Lawyers
“A super guy, some say a Jedi too.
He worked wonders for me —
Imagine what he could do for you!”
— Hugh Verrier
Chair of White & Case (2007-2023)
